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The internet is an enabler. It not only provides you with the ability to reach more customers & countless opportunities but also brings a multitude of challenges when it comes to customer support. With that being said, Shopify is one of the most popular e-commerce platforms available today, and for a good reason. It has made it possible for anyone to create an online store that can be accessed through any device that connects to the internet.
So, let’s just say you have a business and have created an online store on the Shopify platform, and are going through all those beautiful layouts, setting up your inventory, and much more. Your ecommerce store is all set now. But what’s next? As millennials emerge as the most powerful consumer group of this decade, and will remain to be the majority for the foreseeable future along with Gen Z, extensive customer support should be one of your top business priorities. More than half the US population are likely to abandon their shopping carts if they can’t find answers to their questions in less than 10 minutes. A few minutes is all you got to engage your prospects when they visit your Shopify store. If not, you just lost some valuable business.
Technology has come up with answers whenever the evolution of the modern world brings new challenges to businesses. This time, it’s chatbots. 40% of online shoppers don’t really care if they’re helped by a Bot or a human, as long as their question gets answered quickly enough. Evidently, chatbots have now become an undeniable part of the customer support efforts of modern retail businesses.
The projected value of ecommerce transactions through chatbots by 2023 will be $112 billion (Juniper Research)
Let’s dive in and decode the benefits of deploying a chatbot for your Shopify store:
Handling Customer Queries
When you are running a business, it is of paramount importance to ensure your customer satisfaction (CSAT) levels are high. Let’s assume you run an ecommerce store. Your average customer might have questions about the products they want to buy, delivery options, return policies, or even about payment methods. A chatbot for your Shopify store is a great way to resolve basic queries for your customers, freeing up time for your human customer service agents to focus on the more complicated queries. Your customers can talk to the bot any time of the day and get an instant answer without having to leave your website or your social channels, which automatically increases conversions and customer satisfaction.
90% of customers expect answers to their customer service questions in less than 10 minutes.
Building your brand identity
Building a brand identity is an important part of any business, especially if you’re trying to establish your brand as a recognizable name in the ecommerce industry. But the biggest question is, how to build and maintain a strong brand identity? There are many ways to build a brand strategy that works for your business – but there’s no one-size-fits-all approach. One strategy in particular that has proven to be highly effective at generating results is chatbots.
With the widespread use of messaging applications and conversational interfaces, it’s no surprise that chatbots are becoming an increasingly effective method to interact with your customers. It is no secret that better customer experience builds your brand identity, and keeps it intact.
In fact, 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences than otherwise.
Your Shopify store can leverage these tools to provide instant customer service around the clock, drive sales and extract valuable market data through analytics, all while enhancing the customers’ experiences.
Round the Clock Support
If you run an online store, you know that customers often come to you with questions about what product is best for them. You might also know that it can be challenging to keep up with all of the questions and provide an answer promptly. This is where chatbots can help. There are several ways to deliver customer support online, but the most effective way is to integrate a chatbot for your Shopify store, as it provides 24*7 support for your customers.
This means that no matter what time of the day it is, your customers can get help from your chatbot. This is a great way to ensure that your customers always have someone to turn to for help.
Product Recommendations
Chatbots are a great way to provide product recommendations to your customers. Your chatbot can recommend products based on what the customer is currently looking at, what they’ve previously bought, or what other customers have bought. You can also use chatbots to provide recommendations for complementary products. For example, if a customer buys a pair of shoes, you can suggest a hat or a bag that would go well with them. This is a great way to increase sales and keep customers engaged. In fact, your online conversion rate can improve by roughly 8% when you include personalized consumer experiences into your strategy.
Understanding Customers
The most successful companies on the web have one thing in common. They know their customers and their customers love them.
“Know Your Customer” (KYC) is more than just a buzzword.
This is because they provide a great experience for their customers, making them feel part of the brand. Chatbots are a great way to improve customer service and connect with your customers on a deeper level. An AI-based, ML-powered chatbot can help you learn about your customers, their needs and preferences, and what drives them to make purchases. They can track and collect data on customer interactions and that data can be used to improve customer service, create targeted marketing campaigns, and improve product offerings in a more data-driven way.
You can also understand the customer’s journey better, like where a purchase is made and where your customers drop off. This information can be used to improve the customer experience and thereby increase sales.
Multilingual Support
As businesses are no longer geographically constrained, the need for multilingual customer support has become inevitable. Speaking to your customers in their preferred language can give them a sense of comfort and make them feel closer to the brand.
Chatbots offer a unique and efficient way to provide multilingual customer support. They can be programmed to recognize and respond to common customer queries in multiple languages, which allows you to provide exceptional customer support without having to hire additional customer support staff.
Ready Integration
Chatbots can easily integrate with your existing business applications like CRM, customer support, and inventory management systems. Ready integration means seamless and quick response to customer queries regarding their orders, shipping, and fulfillments. By integrating your chatbot with your inventory management system you can process partial fulfillment requests of your customers ensuring faster delivery and enhanced customer experience.
Wrapping it up
Now that you have a chatbot to help customers with questions they might have, offer them deals/coupons, recommend products and offer that sense of personal touch in an engaging and conversational manner, you have won the battle of customer experience. Happy customers become loyal customers, and loyal customers help build your business.
If any of this strikes a chord with you, you’d immediately start scoring the market for a powerful chatbot. Don’t look any further though, because vChat is all you need.
