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According to a ‘Statista report,‘ both Android and Apple stores have more than 2.2 million apps; what do you infer from this report? Yes, mobile apps are growing at breakneck pace and it is expected to touch 3 million in the future.
Applications are no longer confined only to gaming and personal users but have extended enough to reach business customers as well.
With more than 60-70% of businesses focusing on mobile apps for offering better customer engagement and sales, creating a mobile app for your critical business needs is not a bad idea. Nevertheless, avoiding the 4 biggest mistakes even before getting started with the mobile app planning for your enterprise is recommended.
#1 – Developing an app, when there is no need!
It’s true that app-based businesses have increased the customer base and sales but building an application without customer needs is baseless and false move. Remember, mobile app development is exorbitant and involves loads of time.
Hiring a mobile app development company for your customers’ needs without any real demand can burn a hole in your pocket. The app won’t serve any purpose as your customers don’t really care about it.
The best way to approach this problem is by developing a thorough understanding of what your business objective is and whether your business app aligns with it or not. And above all, your customers must have an urge for using it.
Understand customer requirements and ensure whether the app can live up to their expectations and needs.
#2 – Forgetting your customers when investing in the user design
It’s all about customers, customers, customers. They are kings of the business and every business upgrade or improvement made should be customer-friendly. Your app experience plays a critical role in attracting customers and improving user base.
Designing an application based only on your business objectives will never help you in reaching out to or satisfying end users.
Making the app design fluid and simple will enable users to navigate through different screens seamlessly. A great app rendering amazing user experience will attract more users and earn recommendations from existing users.
Building your application with your end user objectives in mind will enable your business to connect with more customers and satisfy them.
#3 – Lackadaisical testing practices
Developing an application without testing will hurt your business rather improving clientele. Every app developed for your business should undergo rigorous testing to ascertain its free of all technical snags that will disrupt the app performance and efficiency.
Customers look for apps that are simple, easy-to-use and clean.
Subject your application to multiple testing practices including functional, performance, load, etc. to ensure it’s devoid of coding errors and technical snags and can offer an unparalleled experience to customers.
#4 – Partnering with an inexperienced company for app development needs
This could be the biggest mistake of all the discussed above. Handing your mobile app development requirements to a novice or inexperienced company can be detrimental to your business. The decision can not only impact your customer base but also profit.
App development requires in-depth business understanding, customer requirements analysis, development & design expertise, best testing practices etc.
Hire a dedicated and expert app development company to help your business stay tuned with customers 24/7 and improve sales.
Do you have a killer app idea? Want to transform that to a reality? Contact us. We have already helped 300+ clients across the globe with mobile app solutions that translate their business objectives to clients.
