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A key to success for manufacturers is their ability to focus on product design, production process advancements, and customer satisfaction. However, meeting this criteria with paper-based processes impacts the bottom-line. While a few manufacturers have already started to accept the digital revolution, many hesitate as they’re unaware of the benefits digital transformation solutions can add to their industry.
Presently, manufacturing companies have no other choice but to embrace the advanced digital transformation services like the Internet of things (IoT), Robotics Process Automation (RPA), and Artificial Intelligence (AI) to stay competitive.
‘According to’Orbis Research, The Internet of Things in the manufacturing market is estimated to grow at a compound annual growth rate (CAGR) of 29.68% during the forecast period of 2017-2022.’
From the above study, it is evident that digital transformation solutions are transforming manufacturing companies in a multitude of ways.
Let’s dive deeper into how digital transformation solutions impact the performance, efficiency, and growth of manufacturing companies.
1. Meeting changing user expectations
Customers look for unprecedented access to information and they develop high expectations for services and performance. To achieve this, adopting digital transformation is inevitable for the manufacturers as the robust digital solutions can enable and empower executives with access to a massive amount of valuable customer data to study the volatile customer behavior.
With digital transformation solutions, a manufacturing company can:
maximize customer centricity
With powerful digital solutions like AI, RPA, IoT, intranet, customer complaint management system, amassing customer information becomes easier and having the complete customer lifecycle on hand can help improve growth and customer loyalty.
boost digitally connected products
Operational lifespan and maintenance costs are two challenges that consistently create headaches to managers and team leads of manufacturing companies. With technology like IoT, AI, RPA in place, creating greater customer experience with improved operational lifespan and reducing maintenance costs is seamless.
With digital solutions, it is easier to create a personalized experience for the end users which impacts their buying behaviors and improves end-user satisfaction.
2. Meeting continuous demand for innovation
Manufacturing companies seeking to capitalize on the continuous demand for innovation will strive for employees to perform tasks better, quicker and more efficiently which will encourage companies to invest in advanced opportunities like IoT, AI, and RPA, BI Dashboard etc. With this approach, it is easier to enhance the productivity and efficiency for delivering better customer service and satisfaction.
3. Managing business data and analytics
Digital transformation enabled manufacturing companies deal with tons of data collected from various sources. While the data is highly useful for improving customer experience and sales, inexperience in handling a large influx of data can cause a bottleneck. So, it is beneficial to empower employees with advanced digital solutions to leverage the data aggregated.
Adopting digital solutions like the mobile business intelligence dashboard makes it easier for top level executives to find out the customer business data, sales, growth, cost, and project data, all under one roof’ and expedites the decision-making process, leading to quicker and better outcomes.
4. Expediting drive for efficiency
With solutions to automate, engage and manage business processes, boosting employee efficiency becomes simpler.
With digital solutions for internal communication, documentation, collaboration, complaint management, inventory management, asset tracking, package and delivery automation, employees can manage data efficiently. With such systems in place, improving efficiency and productivity across the organization becomes seamless.
5. Intensifying organizational growth
With information on customer expectations, innovative technologies adoption, efficiency, and data & analytics, executives can spend more time expanding business and improving clientele. Adopting digital transformation solutions will enable manufacturers to improve employee customer engagement driving sales.
From 2017 to 2018, manufacturing companies will see a massive transformation by making processes more agile and efficient with digital solutions. The advanced solutions will drive the bottom-line of the companies. Simply put, only manufacturers shifting to the digital trend will survive.
Does your manufacturing company need digital solutions to transform the way your business works and serves customers?
We are digital transformation experts with real-time experience in developing and deploying advanced digital solutions, including IoT, AI, RPA, that have improved employee engagement, productivity and customer satisfaction for businesses across industries.
